Moms, especially those who stay at home, are very active in the online business industry nowadays. They want to do something that can contribute in the household responsibilities and that can help in meeting the financial needs of the family—and the Internet has very graciously provided them a great way to do so. This is why a lot of them set up their own home business for moms.
Many of moms running their own business put up a blog for it as well. It is a good way of connecting with their target audience and of promoting their brand. The only challenge that is constantly posed is getting free traffic to the blog so that it translates to better sales results. If you are a mom with a home-based business, you can try the following tactics to get free traffic to your blog.
1. Be an active participant in other social networking platforms.
Blogging is a form of interacting socially with a lot of people online. You share information, opinions, and experiences with them through your blog posts. Therefore you treat your blog with a personal touch so your readers will also have the familiar sense to it. Your posts are mostly relatable for your readers—who are also your potential clients—to easily identify with you.
In this case, you can increase traffic flow to your blog by actively participating in other social networking platforms like Facebook, Google +, Twitter, and Tumblr. Your immediate network through these social networking sites can be highly considered as your audience because they know you almost at a personal level and are most definitely interested in what you have to say. Doing so also helps you get in touch with people from other spheres of social network through recommendations and referrals.
2. Guest-blog and guest bloggers.
Or, in a different term, interact with other bloggers. Traffic is mostly sought out by most bloggers through their own pages. There is really nothing wrong with this. Definitely, you need to improve your content to make sure that your readers will want to go back to it frequently as well as recommend it to their network. However, there are other means of getting traffic to your blog and one of them is to participate in guest blogging.
When you guest-blog, you become exposed to a range of readers that normally do not get to visit your blog. You also are enabled to establish a sense of authority based on your knowledge on a particular field. In an equally beneficial way, allowing other bloggers to guest in your page will help you get free traffic from those who actually follow them anywhere.
3. Distribute your content to various article directories.
Article directories are websites that house volumes and volumes of content on a wide variety of topics. Writers create their own “hub” within these directories and submit their content. Once approved, the directory includes the article in its roster of contents for a particular topic. Then, the contents are also classified into topics or categories so that new readers will have the option to sort through the files for whatever subject they want to read about.
Everyone who can create quality content, even mothers who run a home business for moms, are most welcome in these directories. In fact, becoming a member also enables them to get free traffic to their blogs because the readers of the articles in these directories are likely to trust the legitimacy of the content posted. Therefore, if you are looking for other means of getting free traffic to your blog, submissions to article directories are most helpful.
Running a home business for moms through a blog is really not that easy especially when getting high traffic becomes a consideration. People will always want high traffic but you should also look for opportunities to encourage first-time visitors of your blog to come back more often. This means that aside from getting temporarily high traffic, you also establish a great writer-reader relationship with your blog visitors. This then translates to a steadier set of readers who can also be your potential clients should you decide to formally roll out the business online.