Using Social Data Trends to Predict Election Outcomes

Social Data Week – Mandarin Oriental New York

As social data becomes more readily available, it’s incumbent upon end users and researchers to invest heavily in understanding the utility of that data. At a high level, this means assessing the quality and unique aspects of different sources of social data. It also means that we need to separate the signal from the noise and focus on the underlying social mechanisms that produce the data in order to insure that we’re using it intelligently. In this presentation, the speaker discuss the work of the Ecosystem Measurement team at Facebook, share some results and make a general call for more research linking social data to social outcomes.